Most popular online goods Great Britain 2020 | Statista (2023)

In the UK, 55 percent of the population shop online and the consumers’ favorite item to buy online were clothes and sports goods. According to the 2020 results of an annual interview conducted by the Office for National Statistics, 32 percent of individuals in the United Kingdom (UK) purchased deliveries from restaurants, fast-food chains or catering services. Services and products least popular with online consumers were bicycles, mopeds, cars or other spare parts, which only less than 10 percent of households choose to purchase online.

Retail shopping online

In the UK’s highly mature e-commerce market, one prominent sector where online flourishes is retail. As of 2018, online accounted for more than 20 percent of all retail industry sales in the United Kingdom. Clothing and footwear items proved their popularity with consumers yet again and displayed the highest growth in online sales as recently as June 2019.

Shopping online on smartphones

With rapid changes in the ways that individuals integrate online into their lives, online shopping changes patterns as well. More and more smartphone owners seem to be using their devices for buying goods online. According to Ipsos Media’s tech tracker surveys, 44 percent of consumers were shopping online via their smartphones in the first quarter of 2019.


What do people in UK buy online? ›

While clothes and footwear were the most popular categories, shoppers liked buying several kinds of products, including electronics, food and drinks, cosmetics, furniture, and more. Before buying anything, however, more than half of UK consumers would do some research on the internet first.

What do UK people buy the most? ›

Top selling items in United Kingdom
  • Clothing.
  • Food.
  • Books.
  • Home essentials.
  • Mobile phone.
  • Games & Toys.
  • Beauty items.
  • Personal care.
Sep 28, 2022

What are the online sales figures in the UK? ›

Online retail in the United Kingdom has been gaining ground in the past decade. With the onset of the coronavirus (COVID-19) crisis, the value of online retail sales in the United Kingdom is estimated to reach just below 120 billion British pounds in 2021.

Is clothing the most bought item online in the UK with 64% of online shoppers? ›

Apparel and clothing accessories (64 percent of online shoppers in the UK) Books (53 percent) Footwear (46 percent) Music (39 percent)

What is the most sold item in the UK? ›

UK's top-selling grocery items revealed
1Smirnoff 38% 1000ml Vodka Spirits£191.4
2Walkers Crisps 6ct 150gr Crisps£179.1
3Smirnoff 38% 700ml Vodka Spirits£165.2
4Pringles 1ct 190gr Snacks£161.0
6 more rows
Nov 26, 2014

What products are in high demand right now UK? ›

9 trending products to sell online in 2022
  • Pet carriers. Worlwide searches for pet carriers and pet crates and accessories have more than tripled in the past 2 years. ...
  • Yoga mats. ...
  • Baby carriers. ...
  • Pet food. ...
  • Robot vacuums. ...
  • Shapewear. ...
  • Smart bulbs. ...
  • Smart home products.
Mar 12, 2022

What's in demand in the UK? ›

In the world of business, it's all about supply and demand.
6 In-demand job in the UK.
S noMost in demand jobs UKAverage starting salaries
1Programmers and Software Developers£26,000
2Cyber Security Specialists£25,000
3Health Services and Residential Care£21,000 - £30,000
2 more rows
Dec 19, 2022

What product is UK famous for? ›

Top 10 Products Made In UK
  • Chicken Tikka Masala: Despite popular belief this product wasn't made in India, the traditional home of spice and curries… ...
  • Aston Martin: ...
  • Marmite: ...
  • Cavendish Pianos: ...
  • Guillotine: ...
  • Cadbury's Dairy Milk: ...
  • Henry the Vacuum Cleaner: ...
  • Dr Martens shoes:
Apr 28, 2022

What is the most popular online shop in UK? ›

What kind of online business is most profitable UK? ›

What are the most successful online businesses in the UK?
  • Starting a blog or podcast.
  • Building apps, software, or websites.
  • UI/UX designs.
  • Being a consultant.
  • Teaching or coaching services.
  • Dropshipping business.
  • Content writing.
Sep 28, 2022

What is the most popular selling site UK? ›

If you are looking to sell almost any product online, here are the top UK marketplaces to consider in 2023:
  • Amazon.
  • eBay.
  • Etsy.
  • Wayfair.
  • Argos.
  • ASOS.
  • Next.
  • Decathlon.

What people buy the most from online shopping? ›

  • Apparels. Dresses constitute the largest segment of all products sold online in India. ...
  • Mobile Phones. Mobile phones are trendy items for sale on eCommerce sites. ...
  • Books. Buying a book could be time-consuming if purchased from an offline store. ...
  • Stationery. ...
  • Consumer Electronics. ...
  • Footwear. ...
  • Jewellery. ...
  • Fashion Accessories.
Sep 30, 2022

Which is the No 1 online shopping? ›


Flipkart is an all-in-one destination for all of your daily needs. Their online store sells apparel, appliances, sporting goods, furniture, laptops, and electronics.

What percentage of clothes are bought online UK? ›

In December 2022, the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to 25 percent.

What products are only sold in the UK? ›

Things You Can Only Buy in the UK
  • Great Biscuits. ...
  • Anything from Marks & Spencer's or John Lewis. ...
  • Wide variety of Tea (as long as it's English Breakfast!) ...
  • Bitter. ...
  • Worcestershire Sauce. ...
  • Sunday Roasts. ...
  • HP Sauce. ...
  • British Newspapers.
Apr 8, 2015

Which product sells most on Amazon? ›

What items sell the most on Amazon? Some of the best selling categories on Amazon include video games, electronics, clothing, shoes, jewelry, books, home and kitchen, beauty and personal care products, and pet supplies.

Which industries are booming in UK? ›

UK food and drink is a sector on the rise, being worth £112 billion as of 2021 and growing 4.2% in a year. As food is a necessity, it's also one of the most recession-proof industries to buy into. Food and drink manufacturers that can quickly adapt to changing consumer trends enjoy particular success.

Which products are in huge demand? ›

The following best-selling products have been in high demand in 2022:
  • Beauty products, like false eyelashes and makeup.
  • Pet products and carriers.
  • Novelty T-shirts, especially those with unique and fun designs.
  • Water bottles, especially self-cleaning bottles.
  • Jewelry and fashion accessories (though trends change quickly)
Nov 10, 2022

What can you get in the UK but not the US? ›

British Treats That Aren't Available In The USA
  • Tunnocks Tea Cakes. A staple British food that you simply must try has got to be the Tunnocks Tea Cake. ...
  • Cadbury's Chocolate. ...
  • English Breakfast Tea. ...
  • HP Brown Sauce. ...
  • Heinz Baked Beans. ...
  • Monster Munch. ...
  • Ribena. ...
  • Irn-Bru.
Jul 22, 2022

What does the UK rely on the US for? ›

The top U.S. exports to the United Kingdom include precious metal and stone, aircraft, machinery, financial and travel services, and agricultural products, such as wine and beer.

What are the top US exports to the UK? ›

In 2020, of the $59.0 billion in U.S. exports to the United Kingdom, the top commodity sectors were Stone, Glass and Semiprecious Metals (24.7%), Transportation Equipment (14.9%) and Machinery and Mechanical Appliances (14.8%).

What is the most in demand business in UK? ›

Project managers top the table with an impressive 71 per cent growth in 2022 compared to 2021. While during the pandemic many businesses cut back on contractors to save costs, the rise in self-employed project managers could indicate that demand is on the up.

What is Britain's number 1 export? ›

Trade In November 2022, the top exports of United Kingdom were Gold (£7.68B), Cars (£2.66B), Gas Turbines (£2.19B), Crude Petroleum (£1.69B), and Commodities not elsewhere specified (£1.66B).

What things are cheaper in UK than us? ›

The Top 25 Things that are Cheaper in the UK.
  • British Tea. Brits love tea, and we don't want to pay a fortune for it. ...
  • Cadbury chocolate. Cadbury chocolate isn't available in every corner of the world. ...
  • Museum Gifts. ...
  • Union Jack Items. ...
  • Bath Items. ...
  • Creams & Lotions. ...
  • Women's clothing. ...
  • Men's clothing.
Nov 29, 2018

What is the biggest shop in England? ›

Westfield London

What is the busiest online shopping day in the UK? ›

The data released by Sendcloud showed that Mondays are the busiest day of the year for deliveries across The Netherlands, Germany, France, Italy, Spain and the UK.

Where do people shop in England? ›

Traditionally, shopping in the UK centered on the high street; the main route through towns and cities across the country. In and around these streets, you'll still find a mix of shops, cafés, pubs, and other entertainment such as cinemas.

What can I sell online to make money UK? ›

25 ways to make money from home
  • Sell custom products.
  • Create a print-on-demand business.
  • Make a subscription box.
  • Sell on marketplaces.
  • Sell digital products.
  • Sell your creative work.
  • Monetize an audience.
  • Become a freelancer.
Dec 8, 2022

What is the most successful UK business? ›

Most Profitable Industries in the UK in 2023
  1. Banks in the UK. ...
  2. Construction Contractors in the UK. ...
  3. Legal Activities in the UK. ...
  4. Management Consultants in the UK. ...
  5. Computer Consultants in the UK. ...
  6. Building Project Development in the UK. ...
  7. Supermarkets in the UK. ...
  8. New Car & Light Motor Vehicle Dealers in the UK.

What is a good business to open in UK? ›

60 UK home business ideas for 2022
  • Website consultant. These days it's rare for a business not to have a website. ...
  • Upholstery/furniture repair. ...
  • Medical billing. ...
  • Herb farming. ...
  • Voice over. ...
  • Babysitting. ...
  • Bed & breakfast. ...
  • Car cleaning.

What site is best for selling items UK? ›

Top UK online marketplaces
  1. Amazon.
  2. eBay.
  3. Etsy.
  4. Folksy.
  5. Not On The High Street.
  6. Wish.
  7. Fruugo.
  8. OnBuy.

Who is the biggest online retailer in the UK? › remains the top ecommerce company in the UK with 326.3 million website visits in January 2023. Followed (reasonably) closely by with 218.5 million website visits.

What are the top five best selling products online? ›

50 Top Trending Products to Sell Online At Your Ecommerce & Dropshipping Store in 2023
  • LED Submersible Lights.
  • Scented Candles.
  • Beanies.
  • Portable Projector.
  • Bluetooth Speaker.
  • Smart Watch.
  • Temporary Tattoos.
  • Bookends.
Feb 16, 2023

What is the easiest thing to sell online? ›

25 Top Easy Things To Make And Sell For Money
  • Pet Accessories.
  • Gift Baskets.
  • Curated Gifts or Subscription Boxes.
  • Digital Prints.
  • Art Prints.
  • Photos.
  • Music.
  • Courses.
Nov 10, 2022

What is the most bought item in the world? ›

What is the Most Sold Product in the World? The fashion industry produces the most sold product in the world: clothing and accessories. This trillion-dollar industry has a wide range of products such as shoes, accessories, clothing, jewelry, etc. that appeal to types of people.

What is the biggest online seller? ›

Today, Amazon is by far the largest e-commerce company in the world by revenue. It's even challenging Walmart (WMT -0.15%) to be the biggest company in the world by revenue and will likely soon pass the retail giant in that category.

What is the most popular online market? ›

  • Amazon. The most popular ecommerce marketplace in the world is Amazon, thanks to its powerful shipping and fulfillment functions and its consistent shopping experience. ...
  • eBay. eBay isn't just an online auction house for used items. ...
  • Walmart. ...
  • Alibaba. ...
  • AliExpress. ...
  • Taobao. ...
  • Flipkart. ...
  • Rakuten.
Jan 18, 2023

Who are the most popular online selling? ›

Best selling sites for anything
  • Your own site. Creating your own online store might seem like nothing but an expensive hassle. ...
  • Amazon. ...
  • eBay. ...
  • Bonanza. ...
  • Instagram Checkout. ...
  • Walmart Marketplace.
Feb 11, 2022

What of UK shopping is online? ›

Online shopping behavior in the United Kingdom (UK) - statistics & facts. In the United Kingdom (UK), over 80 percent of the population makes e-commerce purchases, or to put it in other words, over four in five UK consumers are digital buyers.

How big is online shopping in the UK? ›

eCommerce market in the UK

Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 8.4%, resulting in a projected market volume of US$230,356.7 million by 2027. With an expected increase of 19.0% in 2023, the UK eCommerce market contributed to the worldwide growth rate of 17.0% in 2023.

What are the most common online purchases? ›

Moreover, the most popular product categories purchased online include clothing and footwear, books, and electronics. This is not surprising given the convenience of shopping for these items from the comfort of your own home.

What product is UK known for? ›

The following is a list of the exports of the United Kingdom.
#ProductValue (in millions of USD)
2Gas turbines26,385
3Crude petroleum23,673
46 more rows

What are the most profitable products to sell online? ›

Some of the most profitable products that are sold online are:
  • Jewelry.
  • Beauty Products.
  • Bamboo Toothbrushes.
  • Sunglasses.
  • Watches.
  • Women's Apparel.
  • Fitness Equipment.
  • Yoga Leggings.
Jan 5, 2023

What is the most sold item in the world? ›

What is the most sold item in world? The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

What is the most sold thing ever? ›

Below is a list of the 10 best-selling products of all time.
  • Lipitor.
  • Star Wars. ...
  • Rubik's Cube. ...
  • Mario Bros. ...
  • iPad.
  • Harry Potter. ...
  • Michael Jackson's 'Thriller' "Thriller" is the best-selling album of all time, selling 70 million copies worldwide.
  • Toyota Corolla. Toyota Motor Corp (ADR) ...
May 1, 2015


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